Youtube wanted to use the Pulse Drum Beat event to provide an impulse to its position in Amsterdam and the surrounding areas. A new and inspiring location, the Food Hallen in Amsterdam-West, provided the location for a decidedly creative event.
Youtubeâ€™s brand is anything but static, and we had to make sure to reflect that fact in the eventâ€™s theme.
Music and digital design would be the two foundational pillars of the event. Guests were constantly entertained. This vision, central to Youtube, also became a theme in the culinary design.
Live cooking and an eclectic menu framed the central themes of diversity and experience. Chefs presented many different styles, which resulted in the concept fitting perfectly with the core values of the client and the location.
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