A business event reflects the core (values) of the organisation. Itâ€™s a business card, one that validates what your stakeholders already know. The atmosphere, the tone and the feel are important. How formal or informal should you be? What is the vibe that you are going for? Are you launching a product? Is it a relationship-focused event? All of these factors are important, and provide the driving force behind the details that will make your performance as a host unforgettable.